Kiel Mutschelknaus, a ¾ÅÉ«ÊÓƵ faculty member in the  department, had a hand in inspiring and creating the graphics used in the international Spotify Wrapped campaign this year. The graphics were inspired by , an online design tool Mutschelknaus built years ago.

The viral marketing campaign created by the international music streaming company released each December, allows Spotify users to view a compilation of data about their activity on the platform over the last year and is widely shared on social media over the following weeks.